razzle-dazzle

razzle-dazzle
razzle-dazzle 1886, American English slang, varied reduplication of DAZZLE (Cf. dazzle) (q.v.).
My confrère, The Chevalier, last month gave a new name to the scarfs of disjointed pattern when he called them the razzle-dazzle. The name was evidently a hit of the most patent character, for in several avenue and Broadway stores the clerks have thrown out a display of broken figures before me and explained that the ruling style at present was the razzle-dazzle, and the word seems to have been equally effective with the public, for when it is quoted by the live salesman, the customer, I am told is at once interested and caught by it. ["Clothier and Furnisher" magazine, Jan. 1889]

Etymology dictionary. 2014.

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  • razzle-dazzle — [[t]ræ̱z(ə)l dæ̱z(ə)l[/t]] N UNCOUNT: oft N n Razzle dazzle is the same as razzmatazz. ...a razzle dazzle marketing man …   English dictionary

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