moxie (n.) "courage," 1930, from Moxie, brand name of a bitter, non-alcoholic drink, 1885, perhaps as far back as 1876 as the name of a patent medicine advertised to "build up your nerve;" despite legendary origin stories put out by the company that made it, it is perhaps ultimately from a New England Indian word (it figures in river and lake names in Maine, where it is apparently from Abenaki and means "dark water"). Much-imitated in its day; in 1917 the Moxie Company won an infringement suit against a competitor's beverage marketed as "Proxie."

Etymology dictionary. 2014.

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  • moxie — ☆ moxie [mäk′sē ] n. [after Moxie, trademark for a soft drink] Slang courage, pluck, perseverance, etc.; guts …   English World dictionary

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  • moxie — mox|ie [ˈmɔksi US ˈma: ] n [U] AmE informal [Date: 1900 2000; Origin: Moxie, a trademark for a type of drink] courage and determination ▪ He s a small kid, but he has plenty of moxie …   Dictionary of contemporary English

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  • moxie — noun Etymology: from Moxie, a trademark for a soft drink Date: 1930 1. energy, pep 2. courage, determination 3. know how, expertise …   New Collegiate Dictionary

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