psychographic
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psychographic — [sī΄kō graf′ik] adj. 1. of or pertaining to a psychograph 2. of or pertaining to psychographics * * * See psychograph. * * * … Universalium
psychographic — [sī΄kō graf′ik] adj. 1. of or pertaining to a psychograph 2. of or pertaining to psychographics … English World dictionary
Psychographic — In the field of marketing, demographics, opinion research, and social research in general, psychographic variables are any attributes relating to personality, values, attitudes, interests, or lifestyles. They are also called IAO variables (for… … Wikipedia
psychographic — psychographics UK US /ˌsaɪkəˈɡræfɪks/ noun [U] ► MARKETING the study of customers in relation to their opinions, interests, and emotions: »Psychographics can help you to identify the young, urban clients you are looking for. psychographic… … Financial and business terms
Psychographic filtering — is located within a branch of collaborative filtering (user based) which anticipates preferences based upon information received from a statistical survey, a questionnaire, or other forms of social research Haag et al., Management Information… … Wikipedia
psychographic segmentation — UK US noun [U] ► MARKETING the way that a company divides its customers into groups based on their opinions, interests, and emotions: »Psychographic segmentation showed that the car appealed to mature single professional men … Financial and business terms
psychographic — adjective see psychographics … New Collegiate Dictionary
psychographic — adjective Based on individual psychological characteristics, rather than demographic or other factors See Also: psychography, psychographics … Wiktionary
psychographic — Relating to psychography. * * * psy·cho·graph·ic .sī kə graf ik adj of, relating to, or involving the preparation of psychographs … Medical dictionary
psychographic — adj. (Psychology) performed through the use of a psychograph (graph showing the relative strength of personality traits) … English contemporary dictionary
